Expertise & Projects

In a landscape where treatment pathways were unclear and clinician confidence low, we brought leading experts together through live and virtual meetings to establish clear, evidence-based consensus in underexplored areas of oncology. The consensus was published in a high-impact journal within a year and widely recognised across the clinical community.

To introduce a first-in-class oral therapy for moderate-to-severe ulcerative colitis, we developed a differentiated value story and executed a targeted, multi-channel campaign that combined digital and in-person engagement. Customer segmentation based on prescribing power ensured precise messaging that positioned the product as a breakthrough option for patients and physicians.

Our clients wanted to understand their patients better. We managed an asynchronous series of meetings and, in partnership with advocacy groups, gathered deep insights that shaped a patient-centric communications strategy. The resulting materials were recognised by advocacy partners as a benchmark for effective patient communication, with the lead animation viewed >5,000 times.